Scott Stedman, CEO of The Imaginarium, and Jenny Lewis, President and CMO of The Knot, discuss the Knot's various marketing strategies to stay timely, top-of-mind, and attract customers throughout the lifecycle of their wedding journey — providing us with some tangible inspiration for the B2B space.
0:00 Introduction
0:43 Acknowledging the Fear of Messing Up
1:37 Escaping a Sea of Sameness
2:48 Maximizing customer lifetime value
4:52 Feeding the acquisition machine
8:28 Insights from the first integrated marketing campaign
12:15 Q&A