CareersEvents
CapabilitiesWorkPlaybooksAboutContact
CareersEvents

Marketing to the Buying Committee: Jann Schwarz, LinkedIn B2B Institute

‍

Website: 
https://www.youtube.com/watch?v=zL79Qmfgm6k

Jann Schwarz, Senior Global Director of The B2B Institute at LinkedIn, explains how a buying committee makes decisions and the significance of marketing to the entire committee, not just individual members.

0:00 Intro

0:24 Where we've got B2B marketing wrong

1:49 Individual vs. group decisions‍

3:44 Target buyers vs. hidden buyers‍

5:50 Catching up with bigger brands

Let's make something sensational

Please enter your name.
Please enter a valid email address.
Please enter a valid phone number.
Please enter your company name.

Excellent! Thanks for submitting.

We can't wait to get in touch.

Oops! Something went wrong while submitting the form.
LinkedIn