Alicia Parker is the CMO of Tishman Speyer. From Rockefeller Center to Harvard University’s life sciences and technology destination, Tishman Speyer owns real estate in 35 different geographies across the globe. Alicia shares her excitement about the evolving role of a B2B CMO in today’s dynamic landscape. With an abundance of channels, innovative strategies, and unprecedented access to data, CMOs are now equipped with powerful tools to drive business growth. Team prioritization around data-driven goals and strategic focus can be a key competitive advantage and help create alignment across the organization. That alignment is integral in getting fellow leaders to support the marketing team’s initiatives.
0:00 Introduction
0:33 Learn to prioritize in marketing
3:15 Connect with your key business partners
4:45 Be intentional about your audiences' needs
6:58 Connect values with the uniqueness of your product
10:51 Get your business comfortable with testing and learning
13:23 Navigate an environment where everything is important