Dan Rosenberg has been a leader in programmatic marketing and measurement throughout his career. As a leader at MediaMath, he’s an innovative thinker who lives and breathes the complexity of how to deliver media at scale to the right audiences. Most recently, he’s put all his attention— wisely — into the challenges of B2B marketers with founding Octane11, an omni-channel, account-based measurement platform for B2B.
0:00 Introduction
1:39 Getting the data you need to run your business
5:26 The challenge of staying on top of B2B marketing trends
10:32 Executing on a new channel
12:20 On the future of cookies
14:51 Marketing, sales, and the state of measurement
20:24 Regain confidence in measurement