As an original member of LinkedIn’s B2B Institute, Jon Lombardo’s been one of the most vocal freethinkers in B2B marketing. He has codified some of the most powerful B2B marketing insights and practices through work with Les Binet, Byron Sharp, Mark Ritson and others. Evidenza, Jon’s latest venture with his fellow B2B Institute alum Peter Weinberg, offers synthetic customer insights at scale to help B2B marketers build mental availability and salience for brands.