Jose Reyes, Chief Creative Officer of EY, and Scott Stedman, CEO of The Imaginarium, take a trip down memory lane to look at some of the biggest marketing buzzwords of the last decade, and discuss whether GenAI manages to stand apart.
0:00 Introduction
1:54 The Metaverse
3:42 Big Data
5:19 Purpose
8:33 What's the outlook for GenAI
11:37 Fostering creativity with GenAI