Introducing

Unbundled

A Magazine by The Imaginarium

Unpacking the bold ideas shaping the next era of B2B marketing

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Discover the proven plays, bold ideas, and field-tested insights shaping B2B growth, brand, and ABM for 2026 and beyond.

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Inside the mind of the modern marketing leader

Unbundled Magazine features the sharp perspectives of leaders operating at the intersection of brand, growth, and go-to-market reality. From the impossible expectations placed on today’s CMOs to the nuances of ABM, trust, and modern buyer behavior, each piece offers a candid look at what’s actually moving B2B forward.

In this edition, we tackle:

  • Why the CMO’s job has become one of the toughest in business
  • How to speak the language your buyers actually use
  • What it takes to earn trust in an era of skeptics
  • The overlooked opportunity of YouTube for B2B
  • What community-building teaches us about ideal customer profiles
  • And more...
“Boring doesn’t close deals.”
— Mimi Hammer
Brand Voice Matters: What B2B Can Steal from B2C
“People need to see it to believe it, especially when ABM is new.”
—  Tara Pritchett
Bringing B2B Best Practices to Government Marketing
“Modern buyers pick believable over flawless.”
— Patrick Reynolds
Marketing in the Age of the Jaded and the Gullible

Created by operators,
for operators

At The Imaginarium, we believe B2B deserves better: braver ideas, sharper strategy, and marketing that actually resonates with modern buyers. Our team blends creative firepower with deep operator experience, helping brands stand out, cut through, and grow in markets that don’t make that easy.