Operations

How we build the operational infrastructure that turns sales and marketing alignment from a goal into a reality.

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telephone and rolodex

We've seen every gap in the sales and marketing process.

Yours included.

01.

Your team made the shift to ABM but sales is still running the old demand gen playbook

03.

Leads are falling through the cracks somewhere between marketing and sales and nobody can pinpoint where

02.

You can't connect marketing activity to pipeline and you're losing the budget conversation because of it

04.

Your tech stack has grown faster than your ability to use it — overlapping tools, low adoption, and data that doesn't connect

The Imaginarium creates the path forward

Assess & Optimize

When something isn't working and you need to know why, we come in and do the diagnostic work. We evaluate your lead management process, measurement, data and tech stack, and go-to-market alignment against what best-in-class actually looks like — then deliver a clear, prioritized roadmap of what to fix, in what order, and why.

Design

When the infrastructure doesn't exist yet, we build it. We design measurement strategies tied to your actual business goals, lead management processes built around how your sales team works, data orchestration models that put the right insights at the right stage, and the operational framework your team needs to run an ABM motion end-to-end. You walk away with something built to last.

What we deliver

Measurement strategy & design

We build the measurement framework that connects your KPIs to your actual business goals — and closes the gap between the data you have today and the reporting maturity you need.

  • Revenue & pipeline measurement frameworks
  • ABM & account-level measurement
  • Multi-touch & account-based attribution
  • Advanced dashboards & data visualization
  • Attribution modeling

Maturity assessment & roadmap

We evaluate your people, processes, technology, and governance against a best-in-class maturity model, identify the gaps, and deliver a phased roadmap so you always know what to fix first and why.

  • Operational maturity assessment across people, process, tech & governance
  • Gap analysis with impact vs. level of effort prioritization
  • Phased roadmap (Now/Next/Later) with owners and milestones
  • CRM optimization
  • RevOps dashboards
  • Lifecycle automation

Lead management

We assess or design the full end-to-end lead management process — routing, scoring, SLAs, lifecycle stages — so leads and ABM signals move from marketing to SDR to sales with as little friction and leakage as possible.

  • Lead routing & scoring
  • Lifecycle program design
  • MAP optimization
  • Sales enablement SLAs
  • Account intelligence &insights
  • Account tiering models
  • ABM play design

Let's make something sensational

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