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From Brand to Demand with Patrick Reynolds, Rachel Newton & Lynn Tornabene — The Imaginarium Summit

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Website: 
https://youtube.com/watch?v=4St_-JWf1mM

Patrick Reynolds (BlueConic), Rachel Newton (Mastercard), and Lynn Tornabene (Anteriad) deliver a no-nonsense talk about B2B's existential crisis in the age of outcomes—either align brand and demand around business outcomes or face extinction.

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