Two and a half months into the job, Hootsuite's new CMO Christina O'Reilly sat down with us at Cannes 2026 to talk about the biggest shift she's seeing in B2B marketing: buyers are no longer starting their research on your website; they're going straight to AI. She breaks down why grounding AI in live, trusted data matters more than the general-purpose AI most brands lean on, walks through a Hootsuite study finding that 64% of marketing leaders wrongly assumed general AI tools were giving them real-time insight, and explains what it actually takes for a brand to show up when an LLM is doing the research for a buyer instead of a search engine. Christina also previews a major platform announcement for Hootsuite, unifying intelligence and agentic workflows under one roof. Recorded live at Cannes 2026.