Lou Cohen is the Chief Digital Marketer for EY Americas. He is outstandingly passionate about the media landscape and has been a professor of marketing at schools including NYU and Yeshiva University for a decade. In this interview, Lou shares his perspective on the evolving landscape of B2B marketing, offering a deep dive into the role of AI and first-party data in shaping today’s strategies and how businesses can navigate the complexities of digital transformation.
0:00 Introduction
1:00 B2B marketing pre- and post-pandemic
3:14 The state of AI in business
10:34 Navigating the changing media landscape
13:59 SEO and SEM in the age of AI
17:44 Power ABM and demand gen with your brand