Noah Brier is one of marketing’s great entrepreneurs, having founded the early social media management platform Percolate. As impresario and founder of the pre-eminent conference about GenAI’s impact on marketing, Alephic, he frequently addresses both the promise and reality of GenAI. As Noah points out, we often don’t fully understand what problems artificial intelligence is actually best suited to solve. He recommends that leaders start by circulating access throughout the organization, then layer in specific human expertise to amplify impact. Only when AI is integrated with the unique knowledge held within an organization does it become an enabler for solving real business challenges.
0:00 Introduction
1:17 The reality of AI in marketing today
4:10 Build your brand from the bottom up
8:32 Give AI access to your unique knowledge
9:53 Focus on feedback over generation
13:22 Lead on AI by getting your hands dirty
15:19 Unlock the 10x marketer