Let's make something sensational
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Patrick Reynolds’ career has spanned iconic ad agencies like Hill Holiday and renowned brands like Mastercard. Now, as CMO of the rapidly growing CDP BlueConic, he observes the evolving role of the B2B marketer in a tech-driven landscape. Patrick shares insights on maintaining a human touch in marketing, even as technology expands possibilities, offering a thoughtful perspective on navigating complexity while balancing analytics with instinct.
0:00 Introduction
1:29 Looking at a fractured marketing landscape
3:50 Navigating the overabundance of signals per customer
6:11 Don't lose your humanity amid new tech
7:59 Use the right data to deliver experiences that resonate
10:10 Talk business to the c-suite
13:15 Close the loop on data
We can't wait to get in touch.
