Adam Alfano, President of Salesforce, and Simon Bruyn, co-founder of Significant, break down what it takes to win when AI, not a search bar, is the front door to your brand. They cover why answer engine optimization (AEO) has already overtaken SEO as the way B2B buyers discover products, what separates a real AI deployment from a "science experiment," why bad data breaks even the best AI strategy, and the one thing to figure out before touching a single AI tool. Recorded live at the Saturnalia Château in Cannes 2026.