The results
Because every good story needs a happy ending
- Increased high-attention, living-room reach at key accounts
- Built mental availability through repeated, non-skippable exposure
- Drove 93% video completion rates
The challenge
Our client needed to break through to senior B2B marketers and build mental availability beyond crowded digital channels. They needed a differentiated, high-impact way to expand reach and consistently engage hard-to-access executive audiences within target accounts.
The approach
Our teams deployed CTV as a fully managed service, owning strategy, creative development, activation, and optimization end-to-end. We produced two short-form sizzle videos to test distinct narratives, then used LinkedIn data to build a precise target-account and persona layer. Based on this, we delivered non-skippable CTV ads into premium streaming environments resulting in a scalable channel for high-quality brand exposure and actionable learnings to refine targeting, creative, and cross-channel execution.
