Key results
Because this is where it all pays off
- 2x original goal for unaided brand awareness
- 266% increase in consideration among audiences exposed to media
- 119% increase in programmatic conversion rates among exposed audiences
The challenge
The enterprise cybersecurity market is highly competitive and saturated with well-known players like Microsoft, CrowdStrike, and Cisco. Our client needed to launch as a modern, innovative brand and establish a credible path toward becoming a trusted leader in the category.
The approach
Our teams launched an account-based go-to-market strategy designed to build awareness and a distinctive brand voice in a crowded market. Instead of relying on fear-based messaging, we developed a bold, welcoming creative platform and activated it across premium, high-visibility placements (e.g., The New York Times, CNN, The Verge) and an omnichannel mix including CTV, YouTube, search, and social. Messaging was tailored by persona, and performance was measured against business outcomes to guide optimization and lay the groundwork for future demand generation.
